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A search engine marketing company london first performs an SEO audit in order to determine what changes are required to be made to your website. This includes an assessment of the technical structure of your site, keywords, and page titles. It will also evaluate the quality of the content on your site and highlight any potential problems. The company will suggest a plan of action to fix the issue. Off-page SEO services are offered by search engine marketing firms London based on your business type and industry. For example, an e-commerce site will require a more complex approach to off-page SEO than a local dentist. However, both kinds of sites can benefit from off-page SEO strategies that concentrate on localization and brand recognition. Backlinks are the primary element in off-page SEO. They are the most effective way for Google to determine whether your content is worth its weight in gold. Natural, high-quality backlinks on credible websites are an affirmation of the quality of your content, and search engines will give it higher rank positions. When determining the ranking of your website, search engines will also consider the number and quality other links that point to it. Therefore, it's crucial to concentrate your SEO efforts off-page on generating quality links that are relevant to your niche and industry.